News / 12 Oct 2017

“Bonjour !” Marcha Ballerina opens its first concept store in Shatin

Marcha Ballerina officially opened its first concept store in Shatin, offering the metropolitan women a unique shopping experience.

Marcha Ballerina officially opened its first concept store in Shatin, offering the metropolitan women a unique shopping experience.

 

To celebrate this special occasion, Sari Assaf, founder of Marcha Ballerina, was present to host the opening ceremony and exchange fashion tips with guests. Media and fashionistas were also invited to the party, including the well-known Hong Kong singer and artist Mimi Lo, along with her daughter Chan Jan, to show support to the brand. Guests spent a splendid afternoon enjoying famous French sweets Macarons, and tried on ballerina shoes that are both comfortable and fashionable.

              

A Parisian Market Experience

The 300 square feet concept store located in Shatin is designed basing on the Parisian market in France.  Ballerina shoes are named after different fruits and plants and displayed in white wooden boxes.

 

Every day, French girls are seen wearing their ballerina shoes and a straw bag, handpicking the freshest fruits, baguette, flowers and wine from the nearest Parisian market. Here at Marcha Ballerina, a similar atmosphere is also being created.  The shopping journey begins as customers enter the store, greeted by store assistants in French-style aprons and a warm “Bonjour”. Customers can then select and try on their favourite pairs of ballerina shoes. When it comes to packaging, Marcha Ballerina also shows their creativity: ballerina shoes are wrapped in French baguette paper and exclusively designed tote bag, making sure an exquisite French shopping experience like nowhere else.

Visit our concept store to enjoy your French shopping experience!

 

 

 

 

 



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